Insights
Jun 05, 2025
SOCS and Vitality Team Up to Launch “Summer of Sport” — Transforming the Future of School Sports Streaming
June 20th, 2025
Sarah Lee
Head of Marketing
In a dynamic new partnership, SOCS, the UK’s leading school sport and co-curricular management platform, and health and life insurer Vitality, a brand synonymous with better health and wellbeing, are proud to announce the launch of the Summer of Sport — a game-changing initiative set to revolutionise how school sports are experienced, shared, and celebrated.
Bringing together SOCS’ innovative streaming solution, SOCS TV powered by Joymo, and Vitality’s commitment to helping people live healthier, longer lives, the Summer of Sport will make school sport more accessible, inclusive, and inspiring than ever before.
We believe every student’s sporting moment should be seen, celebrated, and remembered. With Vitality’s support, we’re opening up a whole new way for school communities to connect with the joy of sport — wherever they are. Schools will be able to bring events to life with SOCS TV.
Streaming that puts safety and trust first
At the heart of this initiative lies a strong commitment to safety and compliance. All competitions are backed by tournament organisers who have obtained the appropriate consents, ensuring every streamed event is secure, transparent, and trusted by schools and parents alike.
We’re pleased to be announcing this partnership with SOCS today as part of our ongoing commitment to inspiring people to live active lives. Supporting girls to be active, and celebrating their participation in sports in this way, is important to raising the profile of women’s sport, and embedding sport and the healthy activity habits into girls lives for the long term.
A summer to celebrate every goal, run, and tackle
The Summer of Sport will showcase a wide range of school competitions and tournaments, offering hundreds of teams the chance to stream their games live — capturing every goal, highlight, and unforgettable moment. Parents, students, and staff can tune in from anywhere, making school sport more inclusive and visible than ever.
Vitality’s support will also shine a spotlight on equality in sport, particularly championing girls’ and women’s participation. Streaming all the national finals for the Sisters n Sport tournaments, this initiative ensures that school sport is not just about winning — it’s about belonging, confidence, and celebrating every participant. In the first tournament Sister n Sport streamed on the 7th June, there were two supporters for every player watching on SOCS TV.
Don’t miss the Girls’ Football Finals on 23rd June and the Cricket Finals on 25th June – all streamed live so you can watch from wherever you are.
A new era for school sport has arrived
The Summer of Sport is more than a seasonal campaign — it’s a glimpse into the future of school sports engagement. With SOCS TV, schools can explore how live streaming can enhance community spirit, improve access, and create lasting memories all year round.
Whether you're a parent watching from afar, a student on the pitch, or a school looking to connect with your wider community, this is your invitation to be part of something bigger.
Join us this summer. Experience the action. Celebrate the future of school sport.
For media enquiries, interviews, or partnership opportunities, please contact: Megan Balmont, Marketing and Events Manager at SOCS Megan@socs.tech
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