Insights
Jan 27, 2026
Megan Balmont
Marketing and Events Manager
SOCS announces a new partnership with Old School, uniting two brands driven by a shared belief in the power of school sport, community, and tradition. At its heart, the collaboration celebrates the pride that connects students, parents, and alumni across generations.
Old School has cultivated a passionate following by honouring school heritage, sporting identity, and the rituals that define school communities. This partnership is founded on the belief that the values embedded in school sport - teamwork, loyalty, commitment, and belonging - transcend borders and resonate globally.
Working closely with schools and parent associations, Old School creates premium, heritage-inspired sportswear that reflects each school’s unique identity. The result is authentic, high-quality clothing designed for parents, alumni, students, and supporters who want to wear their school pride with authenticity and care.
Few sporting environments inspire the same depth of loyalty as school sport. Parents and alumni form fiercely committed communities, turning weekly fixtures into lifelong traditions and shared experiences that extend far beyond the side-lines.
SOCS has a deep appreciation for the role school sport plays in shaping identity and bringing people together. The support shown by parents and alumni, and the commitment shown by students, is something you rarely see replicated elsewhere in sport. This partnership is about backing that culture and helping it reach a wider audience.
Through SOCS’s support, Old School will continue to grow its international presence while remaining true to its roots, connecting with school communities around the world that share the same values, traditions, and sense of pride.
School sport is about far more than results. It’s about belonging, pride, and the people who show up year after year. Parents on the side-lines, alumni in the stands, and students giving everything for their school. Partnering with SOCS allows us to share that spirit with a broader global audience.
The partnership will focus on strengthening digital presence, deepening community engagement, and celebrating the traditions and pride that unite school communities across generations.
For more information oldschool.co.za
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Feb 19, 2026