Insights
Dec 09, 2025
Megan Balmont
Marketing and Events Manager
On January 9th, James Kershaw-Naylor, Director Commercial & Product at SOCS, joined a focused discussion with leaders from HMC, GSA, Padsis, and Joymo to tackle a question schools are already facing:
How do we embrace streaming in schools without compromising safeguarding, privacy, or trust?
The consensus was clear. Streaming is already happening across schools - in sport, performance, and community events. When done well, it strengthens engagement, increases participation, and allows families to feel part of school life. But when done badly, the risks are serious: safeguarding failures, loss of control over children’s data, unclear ownership of video rights, and public exposure that cannot be undone.
This is not a technical challenge. It is a safeguarding and leadership responsibility.
With help from one of the leading companies in streaming youth sports, Joymo, and their CEO Mike Emery, we spoke openly and together about what schools must get right: delayed broadcasts, kill switches, clear consent processes, controlled access, auditable systems, and - crucially - named senior accountability. We also addressed supplier choice. Schools should not partner with platforms that prioritise automation, AI, or data capture over child protection and school control”
From that discussion came an important agreement. SOCS TV, working closely with Joymo, would draft the initial guidance on how schools should approach streaming safely and responsibly. That guidance is now being reviewed and developed collaboratively with HMC, GSA, and Padsis, with the intention of sector-wide distribution later this year.
SOCS has earned the trust of schools over many years, and we take that responsibility seriously. Joymo brings deep expertise in secure streaming, data architecture, and privacy-first platform design - experience shaped in some of the most highly regulated digital environments in Europe.
Together, this puts us in a strong position to lead, not react.
Schools should not shy away from streaming. Done properly, it enhances pupil experience and parent engagement. But it must be approached with the right safeguards, the right governance, and the right partners. We’re proud to be helping set that standard - and we’ll share more as this work progresses.
SOCS Media captures and shares the best of school sport through innovative digital platforms, including SchoolsSports.TV and the Little & Large podcast. Powered by SOCS TV, built on Joymo technology — winner of the Gold Award for Best in Broadcast Distribution at the 2025 SportsPro Media Awards in Madrid — SOCS is transforming how school sport is streamed, celebrated and understood.
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